详情

　　【编者按】

　　在纷乱的中国乡土上，一场深切的变革正悄然发生。乡村振兴的海浪中，显流露一批视线豁达、锐意翻新的“新农东说念主”——他们或是回国粹子，或是电商凫水儿，或是科技践行者。他们深深扎根于郊野，以众人化的生意念念维重绘农业图景，让山东的绳网、果蔬、大棚期间等特质产物高出山海，走向天下。

　　海据说播系列报说念《咱们村的CEO》，聚焦山东几位乡村创业者的昂然故事。他们用行径解说，乡土不仅是根脉所系，更是守望破土而出的沃土；他们以翻新念念维和拥抱时期变化的才略，为乡村振兴注入澎湃活力，也向天下说明着中国乡村充满机遇的新故事。敬请怜惜，感受这股来自郊野的蓬勃力量。

　　【Editor's Note】

　　Across China's vast countryside, a profound transformation is unfolding. Amidst the tide of rural revitalization, a new generation of agricultural pioneers has emerged. They are returnees, e-commerce innovators, and tech practitioners who root themselves in the fields. With global vision, they are reshaping agriculture, taking Shandong's specialty products—ropes and nets, fruits and vegetables, greenhouse technologies—global.

　　The international reporting series "The CEOs from Our Village" spotlights the endeavors of rural entrepreneurs in Shandong. They prove that the countryside is not only their heritage but fertile ground where dreams take root. With innovative thinking and adaptability, they inject new vitality into rural revitalization, telling the world a story of opportunity unfolding in China's villages. Stay tuned to witness this dynamic force rising from the fields.

　　从伦敦的华贵街头到平阴的玫瑰田间，留洋回来的王哲，用-41℃冻干期间，让传承千年的平阴玫瑰开放重生。这位村生泊长的平阴东说念主，带着对家乡玫瑰的深有情怀，投身到玫瑰产业的转型升级中。

　　“那时扫数平阴玫瑰发展的情况所以大货为主，以原料为主，莫得去作念品牌，附加值尽头低。”2018年，山东华玫生物科技有限公司董事长王哲明晰地看到了产业发展的瓶颈。尽管平阴玫瑰有着1300多年的训诲历史，重瓣红玫瑰是唯独被官方招供的药食同源玫瑰品种，但其市集价值远未得到充分发掘。

　　濒临着来自卫加利亚、法国等传统玫瑰强国的竞争，王哲发现平阴玫瑰在训诲范围、香气品性和出产期间等方面皆不失色，缺的仅仅品牌和好的产物。

　　从-41℃到“杯子里的遍地开花”

　　创业初期，王哲的团队就决心走各异化阶梯。他们对准了冻干期间这一冲突口，试图调动传统玫瑰花茶的加工神色。在-41℃的超低温真空环境中，花瓣薄而娇嫩的平阴重瓣红玫瑰极易落空，冻干得胜率极低。两年间，他们进行了上千次践诺，耗用二十多吨鲜花，最终掌合手了超低温真空冻干锁鲜期间，成为国内首家将该期间欺诈于玫瑰花茶的企业。这项期间让花茶保留鲜花方式与香气，黄酮、花青素、维生素C等养分要素也显赫高于传统烘干产物，他们称之为“杯子里的遍地开花”。

　　在行业内缺少品牌化前例的情况下，王哲宝石走品牌发展阶梯。“其简直扫数创业初期，咱们作念品牌曲直常艰难的”，但他们宝石“产物先行”的战略，通过线上无数赞助产物，让滥用者先体验品性。这份宝石终于获获取报，在2024年“双11”动作期间，他们的品牌“花养花”荣登天猫花卉茶店铺销售榜第别称。华玫也赶上了电商直播的红利，最多的时分1分钟就不错卖出二三十万盒花茶。

　　王哲和团队还握住延伸产物线，推出玫瑰花饼、玫瑰冰酒、玫瑰面膜、玫瑰精油等新产物，还有领有专利期间的玫瑰纤维丝巾，用手一搓，丝巾就能散逸出浅浅的玫瑰香气。

　　每朵玫瑰皆有专属“身份证”

　　他深知，要让品牌立得住，必须诞生一套看得见的品性保险体系。“每一个产物背后皆有一个二维码，这即是咱们产物的‘身份证’。”王哲先容说念。滥用者收到产物后，只需浮浅扫码，即可获取完好意思的产物信息、检测回报、认证回报等贵寓，致使还能追溯至产物原料的具体开始——某一块地，致使是某一个农户家。这套一物一码的溯源系统，极地面增强了滥用者的使用体验，让用户在品味花茶时愈加宽心、沉着。

　　期间冲突背后，是共赢模式的构建。王哲激动企业聘请“农户+互助社”的神色，当今已与1000多户农户互助。通过完善的溯源体系，既保证了原料质地，也匡助花农汲引了收入。“农民的收入也随着增长，他们每亩地的产值亦然从三四千元加多到了七八千元。”

　　让天下爱上平阴玫瑰

　　关于改日，王哲有着更刚劲的主义。他们不仅积极参与海外高端展会与评比，灵验汲引了平阴玫瑰的着名度，他们的原料和产物还获得了欧盟质地体系认证。王哲先容：“接下来，咱们也会发奋地把咱们的平阴玫瑰推向扫数泰西市集。”当今，他们已与法国、好意思国等国度的客户酿成初步互助，以平阴玫瑰为原料，为海外着名饮料公司汲引产物风范。

　　“让天下爱上平阴玫瑰”不仅是一句标语，更是代代玫瑰东说念主的守望传承——在当代科技的加持下，千年玫瑰正香飘天下，让小城因花而名，让农民因花增收。

　　From the bustling streets of London to the rose fields of his native Pingyin, Wang Zhe has returned from overseas studies to revitalize the millennium-old Pingyin rose through innovative -41°C freeze-drying technology. As a local deeply connected to his hometown's rose flowers, he has committed himself to transforming and upgrading the rose industry.

　　"Back then, the Pingyin rose industry primarily focused on bulk commodities and raw materials," recalled Wang Zhe, Chairman of Shandong Huamei Biotechnology Co., Ltd., in 2018. "There was no brand development, and the added value was extremely limited." He clearly recognized the industry's bottlenecks. Despite Pingyin roses' 1,300-year cultivation history and its unique status as the only officially certified dual-purpose rose for both medicinal and culinary use, the flower's market potential remained largely untapped.

　　While facing competition from traditional rose powerhouses like Bulgaria and France, Wang Zhe discovered that Pingyin roses measured up favorably in cultivation scale, fragrance quality, and production technology. The real gap lay in brand development and innovative products.

　　From -41°C to "Spring Bloomingin a Cup"

　　From the venture's inception, Wang Zhe's team pursued a differentiated strategy. They targeted freeze-drying technology as their breakthrough point, aiming to revolutionize traditional rose tea processing. In the -41°C ultra-low temperature vacuum environment, the delicate, thin petals of Pingyin roses proved extremely fragile, resulting in minimal success rates for freeze-drying. Through two years of persistent effort, involving thousands of experiments and over twenty tons of fresh flowers, they finally mastered the ultra-low temperature vacuum freeze-drying technology. Becoming China's first enterprise to apply this technology to rose tea production, they achieved a product that preserves both the flower's natural form and fragrance, while significantly elevating levels of flavonoids, anthocyanins, and vitamin C compared to traditional drying methods. They poetically describe this achievement as "spring blooming in a cup."

　　With few branding precedents, Wang Zhe remained steadfast in his brand development strategy. "The initial phase of brand building was particularly challenging," he admitted. However, they maintained their "product-first" approach, distributing large quantities of samples online to let consumers experience the quality directly. Their persistence ultimately paid off during the 2024 Double Eleven shopping festival, when their brand "Flower to Floral" ranked first among floral and herbal tea stores on Tmall. Capitalizing on the e-commerce live streaming trend, Huamei achieved remarkable sales peaks of 200,000-300,000 boxes per minute.

　　Wang Zhe and his team continuously expanded their product range, introducing rose cakes, rose ice wine, rose face masks, rose essential oil, and even a patented rose fiber scarf that releases a subtle rose fragrance when gently rubbed.

　　Every Rose has Its Own "Digital ID"

　　Wang Zhe understood that building a lasting brand required establishing a transparent quality assurance system. "Each product carries a QR code - essentially its digital ID," he explained. Consumers can simply scan the code to access comprehensive product information, inspection reports, certifications, and even trace the raw materials back to specific plots of land or individual farmers. This item-specific traceability system significantly enhances consumer confidence and experience.

　　Behind these technological breakthroughs lies a carefully constructed win-win business model. Wang Zhe pioneered a "farmer + cooperative" system that now collaborates with over 1,000 farming households. The comprehensive traceability system not only ensures raw material quality but has also helped farmers increase their income from 3,000-4,000 yuan to 7,000-8,000 yuan per mu.

　　Let the World Fall in Love with Pingyin Roses

　　Looking ahead, Wang Zhe has even more ambitious goals. They are not only actively participating in international high-end exhibitions and awards, which has significantly enhanced the reputation of Pingyin Rose, but their raw materials and products have also obtained the EU quality system certification. Wang Zhe shared, "Next, we will strive to promote our Pingyin Rose throughout the European and American markets. "Currently, they have established initial collaborations with clients in countries such as France and the United States, using Pingyin Rose as a raw material to enhance the product flavor for internationally renowned beverage companies.

　　"Let the world fall in love with Pingyin roses" represents more than just a slogan—it embodies a dream passed down through generations of rose cultivators. Now, supported by modern technology, this thousand-year-old flower is truly spreading its fragrance worldwide, bringing renown to a small county and prosperity to its local farmers.

　　无尽责任室&看台责任室考虑出品

　　筹谋：魏鹏 尹海洋 辛然 王春雷

　　统筹：武玮佳 马洪震

　　好意思术盘算：王春雷 刘广岩

　　视频监制：张一帆

　　采访、翻译：杨晓

　　案牍：马洪震 武玮佳